Problem
The challenge is to address the significant drop-off in volunteer engagement following initial interest by developing an orientation strategy that effectively motivates volunteers to continue their journey. Despite initial enthusiasm, there is a noticeable decline in volunteer retention, suggesting that the current approach to onboarding and engagement may not be sufficiently compelling or supportive.
Solution
The objective is to design and implement a comprehensive, motivational website tailored for volunteers. This platform should serve as a dynamic orientation tool that not only increases retention rates but also inspires volunteers to persist and thrive in their volunteer journey.
My ROle
Define
User Personas
Empathy Map
Ideate
Site Map
Information Architecture
Design
WireFrame
HI-Fi Designs
Prototype
Test
Feedback
Conclusions
Future Concepts
Research
My team gave me some the research and insights on their current volunteer onboarding processes.
Their results came from interviewing current volunteers and the volunteer managers. They also calculated the amount of volunteer interest forms they received, compared to the amount of volunteers who are onboarded.
After analyzing this information, I found the pressing issues in their onboarding process; lack of comprehensive material in one location, non-understanding of what each role encompasses, and too much back and forth communications with managers to get all of the necessary information.
Orientation Goal
Provide a detailed explanation of Literacy Partners mission, vision, and goals.
Allow volunteers to decide exactly how they can fit, and provide them with the next steps without having to wait on email communications.
Encourage and inspire the volunteers to continue in their journey by showcasing past success stories, pictures, and more.
Empathy Map
Information Architecture
What does our user need to know, at the end of the orientation? And what does our user need to empower them to take the next steps?
Rather than making this a navigatable site, I made it into a one page scrolling site so it feels more like a guide, and users will not miss any aspects of the information they need.
I decided to start with excitement, describing the mission and a quick blurb of what volunteers do. This way the users can feel out how impactful Literacy Partners is and how they can also be apart of that.
The middle content would showcase some stories of volunteers, some statistics of their impact this year. This will round out the actual experience of being a volunteer for the oncoming group.
Lastly, the volunteer types will be outlined in detail to solidify exactly which role each user can see them within. Their next steps will be outlined and they can download the necessary documents for processing.
Wireframes
The Design
View Live Site
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